Improving Your Store's Environment

If you have not been getting the foot traffic that you want at your store, you need to find a way to draw new customers inside of your store. Temporary signs or banners are a great way to advertise special promotions or sales, and they are also a great way to draw people into your store. Here are three tips that will help you create the best promotional signs for bringing in more customers and more foot traffic to your store.

#1 Go Big

One of the first things that you need to do if you really want to draw people in is go big on the size of your sign. Don't skimp out on the size just to save money.

If you are putting your sign up by a road, for example, you need the sign to be large enough for commuters to be able to easily read the sign as they drive by. If people are driving by at 25 mph, you can probably make the sign a little smaller than if people are driving by at 55 mph. You need the sign to be large enough not just for potential customers to spot it from the road, but you need the sign to be large enough for them to read it at whatever speed they pass by your store.

#2 Prime Spot

Second, you need to make sure that you have a prime spot where you can put or hang your sign or banner. You want it to be somewhere that people will be able to easily see it when they drive by. Perhaps you want to hang the banner up over or next to your store sign to really draw people in. In that case, you'll need to measure how large your store sign is or how much space you have next to your store sign to determine how much space you really need and how large of a banner you can accommodate.

If you want to hang the banner up at the edge of your parking lot, closer to the road, you'll need to measure how much free space you have to place a banner or sign. With a sign, it can be secured by nailing stakes into the ground. With a banner, you'll need to put two poles in the ground and attach the banner to the poles.

Take these measurements to your local sign store and see how large of a sign or banner they can create for you.

#3 Be Concise

Finally, you need to make sure that you are concise with your message. It needs to be easy to read in a matter of seconds. Keep in mind that people are driving by your store and need to be able to quickly read and digest all of the information on your sign in a matter of seconds. A sign that takes ten seconds to read is too cluttered; ideally, potential customers should be able to read your entire sign in a couple of seconds.

Your banner or sign should contain the most important information about the promotion that you are running. For example, if your entire store is 50% off, that is what you should put on your sign. Or if you are offering 0% down, no interest for six months on all purchases, that information should be on your sign. You should not have your address or hours of operation on your sign, unless they are different than normal. Just put the most important information that you think will entice people to come into your store.

Make sure that you use a font that is easy to read; cursive fonts are generally not the best for this type of situation. Stick to a simple color scheme of two or three main colors, and make sure that the letters pop against the background.  

For additional advice, contact a company like DeMars Signs.