Real estate signs are an important part of promoting real estate. There are many methods that house hunters can use to find real estate properties, but a sign is still important because it verifies that a home is still for sale when a home buyer drives past it. Once you have sold the home, you can flip up the "SOLD" flap so that other home buyers can look elsewhere. For your real estate signs to be effective, you must have a great sign strategy.
Making an Impression
Your sign needs to make a great first impression because there are only a few seconds in which someone passing by will notice your sign. Make sure to include important and basic information, such as your agency or agency's logo, a web address where those viewing the sign can quickly find out more and your agent's number. Make sure to provide both forms of contact information because some clients are more web-savvy, while others are more traditional.
Selling Vs. Renting
If you will be renting the property, you will need to include more information on the sign than you would include if you were selling the property because renters will usually not be as committed as someone looking for a home and will have a shorter attention span.
When you are selling the property, you do not need to provide as much information because the home buyer is more likely to contact you looking for information. You may also want to place a small rider sign underneath your main sign. These are signs that are placed underneath the main sign and contain additional information. The rider could be used to tell the home buyer that the listing is new, that the price has been reduced or any other information that can be added or removed as facts about the property change.
Advertising an Open House
One way to attract attention to your property is to have an open house. When you make this decision, make sure to have an excellent open house banner and sign. There are some visitors who will likely arrive simply because they are curious, but you will also attract potential buyers. Also, many visitors may become serious about finding a home in the future, so you will still need to make a great impression even if they aren't buying now. Use a rider sign to provide the time and date of the open house.