Did you know that you can turn your business fleet into a dynamic advertising resource? You can do so through professionally designed fleet graphics. If you want to amplify your marketing efforts, you must leverage vehicle graphics round the clock.
Ideally, fleet graphics can be used to identify company vehicles, but with the right strategies, you can transform your vans or trucks into moving billboards. It's important to consult a fleet signage professional to guide you on the amount of information to include, how to present it, and the quality of graphics to use.
It's important to factor in your business goals and target audience when creating a practical fleet graphics strategy. Here are some fleet graphics strategies that work for your business.
If you expect your fleet graphics to make a powerful impact on your audience, you must maintain consistency. If you operate a big fleet, it's tempting to create a mix of graphics for every vehicle. But such a move can scatter your branding ideas and weaken the impression you want to make. As such, you need to work with a fleet graphics approach that keeps branding consistent across the fleet. When potential customers see consistent branding messages on your vehicles, they'll keep your business in mind whenever they need your kind of services.
Keep it Simple
When designing fleet graphics, always remember your audience has a super short attention span. Instead of splashing every minute detail about your company on the side of your van, keep it short and concise. You should prioritize the most important snippets like your contacts, business name, and your specialty. You must use clean typography to relay such messages. Always use a readable font that grabs the attention of your audience, even when the vehicle is in motion.
Leverage the Three-Dimensional Object
Your vehicle is visible from the front, sides, and rear. Ensure that your business's critical information is easy to read from all sides. You should position crucial brand info on the strategic sides. For instance, you should place your tagline, business name, address, or phone number at the back face. If you're sitting in traffic, your prospects can take time to note your business details. It's advisable to work with a signage professional to place your info strategically for added visibility.
Manage Your Impressions
Your fleet speaks volumes about your brand. If you've added brand graphics, consider maintaining them professionally. You must use high-definition graphics and images. Customers love associating with trendy brands. If you include creative snippets, social media symbols, and high-fidelity images, it's easy to earn trust from your target audience.