Improving Your Store's Environment

4 Advantages Of Using Custom Sign Solutions

Signage is a crucial part of a business's brand image, whether it is indoors or outdoors. A well-designed sign with catchy text and memorable graphics is very helpful for brand awareness. Custom sign solutions make signage that catches the eye as opposed to all-too-familiar box-store signs. With today's advances in graphic design and sign manufacturing, there are endless options for customizing your signs. What advantages do you get from using custom signs?

Unique Visuals

Today's customer is used to the familiar box-store signage. They will not take the time to look at it because it is marked subconsciously as an advertisement. Most people will look if only they are actively seeking out directions for a specific store or brand.

On the other hand, custom signage solutions offer fonts and colors that stand out. You can customize the sign with bright or unusual colors. You can also use fun fonts other than the usual favorites.

An expert graphic designer will sit with you and translate your ideas into a workable signage design. There are endless options to try out in shape, fonts, and colors to fit your messaging. The result is a unique, eye-catching sign that stands out in any space.

Promote Branding

As visual elements, signage can be very useful in enhancing your brand. The colors, fonts, and graphics that you use say a lot about your brand. For example, bright yellow fits in well for a youthful brand, while a cool color like blue fits in well with a professional brand like a law firm.

Custom sign solutions work very well for branding because you can use the visual elements representing your brand's expression. Remember that the more people see your signage with brand elements like a logo, the more they become familiar with it. It creates a powerful subconscious push when your target audience is choosing among brands.

More Control Over Costs

With box-store signs, you have little control over your signage budget because most elements are already in place. Custom sign solutions give you more control over the cost of your signs because you can use sizes, materials, and lighting options that fit your budget.

You can compare different custom signs and their returns on investment. You can then optimize the signage until you get the right balance between investment and ROI. This way, your signage becomes a more productive part of your marketing efforts.

Would you like to have signage that stands out? Talk to custom sign manufacturers about custom signs that represent your brand.

About Me

Improving Your Store's Environment

About five years ago, I could tell that my business was starting to have problems. It seemed like we were always having trouble getting customers to come in to try out our place, and our sales numbers were dwindling. Instead of giving up, I decided to hire a professional to come out and teach us how to improve things. The business consultant told us that our signage was terrible, and helped us to find a new graphic designer and printer. Now, our signs tell the story of who we are and what we can offer to people, and it is truly amazing to see how much better our sales are. Check out this blog to learn more.