Improving Your Store's Environment

Proper Placement For Digital Signage For Your Business

If you own a business, you likely know the effects of proper advertising to boost your sales. One way to gain customers is with the use of digital signage on your business property. If you decide to use this method of advertising, knowing where to position your digital signs is a must. Here are some tips to help in having your digital signs seen by as many people as possible.

Use A Roadside Digital Sign

A sign positioned in front of your business is a positive way for gathering additional customers that may not have known about the services you provide. This type of sign is seen by those driving and walking past without people needing to set foot on your property at all. Digital signs also draw attention during the nighttime hours as they are easy to read due to the lit-up text being presented on the backboard. When placing a digital sign in front of your establishment, make sure it does not block the front of your building completely so potential customers can view it after reading the text being shown to them. This helps these people to make an informed decision on whether they want to learn more about your business.

Place A Sign In Your Front Window

The first portion of your business that customers view is the front of your establishment. Potential customers will focus on your front window area in an attempt to see what you are selling inside, whether they find the interior favorable, or to determine how busy your establishment is. Using a sign in this area helps to answer questions before customers come inside. Be sure to provide your business name, as well as any special deals you have available. Adding the hours your business is in operation is also useful so people can come back if they view the sign during a closed time.

Use Signs Near Your Register Or Sale Items

Add a sign behind your checkout area so customers can view important information as they wait in line or for a clerk to ring up a sale. This is a key location for the provision of sale details so people are more inclined to make an additional purchase. Digital signs placed near sale items also draw attention, helping to boost the possibility that someone decides to take a closer look at what is being offered. Provide item descriptions and pricing right on the signs so there are no questions that need answering. 

For more information about digital signs, contact a local company. 

About Me

Improving Your Store's Environment

About five years ago, I could tell that my business was starting to have problems. It seemed like we were always having trouble getting customers to come in to try out our place, and our sales numbers were dwindling. Instead of giving up, I decided to hire a professional to come out and teach us how to improve things. The business consultant told us that our signage was terrible, and helped us to find a new graphic designer and printer. Now, our signs tell the story of who we are and what we can offer to people, and it is truly amazing to see how much better our sales are. Check out this blog to learn more.